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Caboodles® Wicked DTC Campaign

Main Graphic Designer

Objective

Caboodles® is a Pure Fishing lifestyle consumer brand. This campaign launch was a cohesive digital marketing campaign that coincided with the release of Wicked: For Good.  

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*Main Wicked Artwork featuring Elphaba & Glinda © Universal City Studios LLC. All Rights Reserved.

Business Impact

All assets were launched just before the movie's release and were successful in showcasing custom Caboodles products that were developed to incorporate Elphaba and Glinda cases, allowing consumers to purchase them ahead of the 2025 holiday season. 

Assets Created

  • Amazon A+ content

  • Social Media Assets

  • Homepage Banners

  • Email

Wicked Homepage Banner

Caboodles x Wicked collection homepage with Glinda, Elphaba and Caboodles product collection cases

Wicked 4 Slide Instagram Carousel

Social media carousel with Caboodles Wicked collection with Glinda and Elphaba organizers

Amazon PDP A+ Premium Content

Amazon premium PDP content featuring Wicked Caboodles collection with Glinda and Elphaba

Email

Wicked x Caboodles collection email campaign featuring makeup cases.
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