DTC PRODUCT LAUNCH
Caboodles® x Wicked
BRAND
Caboodles® - Lifestyle Consumer Brand
OBJECTIVE
Create a cohesive digital marketing product launch campaign that coincides with the release of Wicked For Good.
IMPACT
All assets were launched just before the movie's release and were successful in showcasing custom Caboodles products that were developed to incorporate Elphaba and Glinda cases, allowing consumers to purchase them ahead of the 2025 holiday season.
ASSETS CREATED
Amazon A+ content, social media assets, homepage banners, email
ROLE
Graphic Designer
*Main Wicked Artwork featuring Elphaba & Glinda © Universal City Studios LLC. All Rights Reserved.
HOMEPAGE BANNER ARTWORK
Live site mockup
SOCIAL MEDIA CAROUSEL
4 slide carousel featuring product line
AMAZON A+ CONTENT
Premium content featuring 3 On-The-Go Girl® products from the Wicked For Good collection
