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PENN® Authority Product Launch

Main Graphic Designer & Developer Liaison

Objective

PENN® is a Pure Fishing outdoor recreation brand. Showcase redesigned upgrades for the new PENN Authority Reel.

Business Impact

Create a cohesive product launch campaign featuring new upgrades for the reel while giving consumers in-depth information via custom landing page. 

Assets Created

  • Custom Landing Page*

  • Social Media Assets

  • Homepage Banners

  • Email

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*Landing page is no longer live.

Landing Page Sample

This landing page was designed for consumer education and features a 360 spinset reel image, callout section, lifestyle imagery and additional PENN products. Copy in green is developer notes and helps showcase the features on this static sample.

PENN Authority spinning reel features and technical specs

Social Media Carousel

PENN Authority spinning reel features and CNC gear technology
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