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DTC PRODUCT LAUNCH
PENN® Authority Product Launch
BRAND
PENN® - Lifestyle Consumer Brand
OBJECTIVE
Showcase redesigned upgrades for the new PENN Authority Reel.
IMPACT
Create a cohesive product launch campaign featuring new upgrades for the reel while giving consumers in-depth information via custom landing page.
ASSETS CREATED
Landing page, social media assets, homepage banners, email
Landing page no longer live
ROLE
Lead Graphic Designer
SOCIAL MEDIA CAROUSEL
2 slide carousel image featuring callouts for consumer education
LANDING PAGE MOCKUP
This landing page was designed for consumer education and features a 360 spinset reel image, callout section, lifestyle imagery and additional PENN products.
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