This storytelling project for PENN fishing features Justin Quintal, world-famous long boarder and angler.

Justin was born and raised on the east coast of Florida, which was my inspiration for the overall look and feel of this campaign launch. Leaning on the elements and colors of the ocean, I created a minimal wave icon and utilized a custom font to further articulate the story of Justin Quintal.

Through the use of oceanic elements and personal images, all of the graphics blend nicely and lead the reader on Justin's journey learning to fish and surf with his dad.