CASE STUDY: MARKETING CAMPAIGN
PENN Ulua
BRAND + COMPANY
PENN® Fishing - Pure Fishing - Outdoor Recreation Brand
OBJECTIVE
This content marketing campaign for PENN Fishing showcases the story of hunting down the mighty and elusive Ulua while integrating Hawaiian culture, family, and brotherhood.
IMPACT
By capturing their annual pilgrimage to the rocky shores of the Hawaiian coastline, this page builds an emotional connection with the audience while naturally integrating the products they rely on. The result is a narrative-driven experience that not only inspires but also drives product discovery and purchase through real-world use.
ASSETS CREATED
Landing page, social media assets, email
(landing page no longer live)
ROLE
Lead Graphic Designer, Key Design Collaborator
LANDING PAGE SAMPLE
This landing page started with a hero video from a third-party vendor that told the story of this band of brothers who hunt and fish for the mighty Ulua. Working from the storytelling within the hero video, I designed the page to integrate seamlessly and continue the storytelling piece while also incorporating the PENN products necessary to catch a fish as elusive as the Ulua.
LANDING PAGE SAMPLE
Continuing with imagery and quotes from the brothers while lacing in PENN products.
