DTC MARKETING CAMPAIGN
The Stanczyk Swordfish Dynasty
LANDING PAGE SAMPLE
The hero video - produced by an outside vendor - is the main character for this landing page and is also the creative inspiration for the Stanczyk Swordfish lockup featured below. Starting with the storytelling video and then adding a locator map for visual reference, the landing page starts to tell the story of this family's dynasty on the water in the Keys.
LANDING PAGE SAMPLE
The landing page also inlcuded the PENN Fishing gear the family uses to land the Swordfish. Featuring large product shots with complimentary copy for each product, this section gives readers an opportunity to purchase the PENN products neccessary for big game fishing.
SOCIAL MEDIA CAROUSEL
2 - slide carousel features main Swordfish image and legacy images from the family.
BRAND + COMPANY
PENN® Fishing - Pure Fishing - Outdoor Recreation Brand
OBJECTIVE
This landing page is a storytelling piece about the Stanczyk Family, who own Bud N' Mary's Marina in Islamorada, Florida. Featuring PENN Fleet Captain Nick, this project was executed using a custom hero video that showcases the family legacy of sport fishing Swordfish in the Florida Keys. In addition, the landing page features the key products that Captain Nick depends on to reel in the big sportfish.
IMPACT
By capturing their day-to-day experiences on the water, the page builds an emotional connection with the audience while naturally integrating the products they rely on. The result is a narrative-driven experience that not only inspires but also drives product discovery and purchase through real-world use.
ASSETS CREATED
Landing page, social media assets, email
(landing page no longer live)
ROLE
Lead Graphic Designer, Key Design Collaborator