PENN® Marketing Campaign
Main Graphic Designer & Developer Liaison
Objective
PENN® is a Pure Fishing outdoor recreation brand. This landing page is a storytelling piece about the Stanczyk Family, who own Bud N' Mary's Marina in Islamorada, Florida. This project was executed using a custom hero video that showcases the family legacy of sport fishing in the Florida Keys.
Business Impact
By capturing their day-to-day experiences on the water, the page builds an emotional connection with the audience while naturally integrating the products they rely on. The result is a narrative-driven experience that not only inspires but also drives product discovery and purchase through real-world use.
Assets Created
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Custom Landing Page*
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Social Media Assets
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Homepage Banners
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Email
*Landing page is no longer live.
Landing Page Sample
The hero video, produced by an outside vendor, is the main character for this landing page and also serves as the creative inspiration for the Stanczyk Swordfish lockup featured below. Starting with the storytelling video and then adding a locator map for visual reference, the landing page tells the story of this family's dynasty on the water in the Keys while showcasing the PENN® products they rely on.
Social Media Carousel
