PENN® Ulua Marketing Campaign
Main Graphic Designer & Developer Liaison
Objective
PENN® is a Pure Fishing outdoor recreation brand. This content marketing campaign for PENN Fishing showcases the story of brothers hunting down the mighty and elusive Ulua while integrating Hawaiian culture, family, and brotherhood.
Business Impact
By capturing their annual pilgrimage to the rocky shores of the Hawaiian coastline, this page builds an emotional connection with the audience while naturally integrating the products they rely on. The result is a narrative-driven experience that not only inspires but also drives product discovery and purchase through real-world use.
Assets Created
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Custom Landing Page*
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Social Media Assets
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Homepage Banners
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Email
*Landing page is no longer live.
Ulua Creative Case Study & Assets
Ulua Hand Drawn Lockup
Landing Page Sample
This landing page started with a hero video from a third-party vendor that told the story of this band of brothers who hunt and fish for the mighty Ulua. Working from the storytelling within the hero video, I designed the page to integrate seamlessly and continue the storytelling piece while also incorporating the PENN products necessary to catch a fish as elusive as the Ulua.
