Hi, I'm Darcy Dykstra.
Senior digital graphic design manager & creative strategist who transforms campaigns into digital marketing experiences that drive clicks, conversions, and brand equity.
Last portfolio update: August 31, 2026
The designer behind the work.
Digital Design
12 Years
User Experience Design
6 Years
12 Years
Design Leadership
2 Years
Full Sail Graduation Valedictorian Speech - Darcy (Anstaett) Dykstra
Over the past 10+ years, I've led digital transformation and creative direction for some of the most recognizable national brands in outdoor, motorsports, eyewear, and power solutions including NASCAR, Costa Sunglasses, Pure Fishing (Caboodles, PENN, Berkley, Abu Garcia), and Battery Tender.
As a Senior Design Manager, I combine brand strategy, team leadership, and hands-on creative direction to guide organizations through meaningful digital transformation. I've led design teams through major brand modernizations, ensuring visual consistency across every touchpoint, from packaging and retail shelf presence to email, social media, and digital campaigns.
Throughout my career, I've designed and launched over 5,000 digital marketing assets across 15 national and global brands. What drives me is working with national brands that have deep customer loyalty and rich heritage, and helping them evolve for a digital-first world without losing what makes them iconic.
*All of the work I create is my own. There is no AI design work contained in my portfolio.*
Graphic Design & Tools
UX, Web, Social Media, Email, Amazon & Walmart Brand Stores + PDP's, CPG Packaging | Adobe Creative Suite, Figma
eComm Industries
Outdoor, Motorsports,
Eyewear, Power Solutions
AI Fluency
AI Assisted Workflow
Firefly, Claude, Nano Banana
Human-Centered Designer
Corporate Management
Stakeholder & Brand
Manager Management
Darcy & daughter (now 12) designing cool stuff.
Backed by the industry.
Darcy brings solid experience, technical expertise and the ability to work effectively producing digital assets in a complex business with multiple channels and consumer touchpoints. She has a natural designer eye along with great technical skills and is able to work quickly to produce the right assets.
John T.
Former VP DTC, Costa Sunglasses
Darcy is able to tackle a myriad of digital design projects, from web pages to e-newsletters to advertising and Amazon A+ content. She was also able to take small fun projects for social and turn them into something special. She is always conscientious in her work, which is extremely important in design.
Marc K.
VP, Marketing Communications, Pure Fishing
Darcy is a strong business partner. She partnered with Consumer Care while planning and executing digital marketing initiatives. Darcy communicated plans and was receptive to feedback to ensure alignment across the business. She is a thoughtful coworker with a warm and welcoming personality.
Heather B.
Former Director, Customer Care, Costa Sunglasses
Brands that trust me with their story.
