top of page

Hello, I am Darcy Dykstra. 

Senior Digital Graphic Design Manager & Creative Strategist

I transform campaigns into digital marketing experiences that drive clicks, conversions, and brand equity.
Caboodles_Wicked_Cover.png
Caboodles® Wicked Campaign

Product launch featuring Wicked Caboodles

Caboodles_Social_Media_Cover_.png
Caboodles_Social_Media_Cover_.png
Caboodles_Social_Media_Cover_.png
Caboodles® Animated Social 

A collection of animated social posts

Caboodles_Social_Media_Cover_.png
Caboodles_Social_Media_Cover_.png
Caboodles_Showgirl_cover.png
Caboodles® Showgirl Launch 

Products inspired by The Life Of A Showgirl

PENN_Ulua_cover.png
PENN_Ulua_cover.png
PENN® Ulua 

Marketing campaign for PENN® Fishing

PENN_Stanczyk_Cover.png
The Stanczyk Swordfish Dynasty

Marketing campaign for PENN® Fishing

Caboodles_Social_Media_Cover_.png
Caboodles_Social_Media_Cover_.png
PENN_Authority_Cover.png
PENN® Authority Product Launch

Marketing campaign for upgraded Authority reel

PENN_Ulua_cover.png
Ugly_Stik_Cover.png
Ugly Stik® Amazon Brand Store

Premium Amazon brand store assets

Berkley_FFS_Cover.png
Berkley Krej Launch

Product launch campaign

Caboodles_Social_Media_Cover_.png
Caboodles_Social_Media_Cover_.png
Costa_OneCoast_Cover_.png
Costa OneCoast Holiday Campaign

DTC holiday gift promo

The designer behind the work.

I’m a Senior Digital Design Leader with over 10 years of experience building scalable, high-performing creative solutions that drive engagement, conversion, and brand consistency. I’ve led the creation and launch of 5,000+ digital assets, partnering with global brands to deliver cohesive visual experiences across web, social, email, paid media, and other digital channels. I currently reside in sunny Florida

My background combines hands-on design expertise with strategic oversight, creative direction, and cross-functional collaboration. I bring a strong ability to translate business goals into compelling digital experiences, lead design execution at scale, and ensure every asset aligns with brand standards, performance objectives, and audience needs.

I thrive in fast-paced environments where creativity, efficiency, and quality all matter. Whether shaping design systems, guiding campaign execution, or elevating brand presence across channels, I focus on delivering work that is visually elevated, operationally sound, and built to perform

*All of the work I create is my own. There is no AI design work contained in my portfolio.*

DD_FullSail.png

Full Sail Graduation Speech, Darcy (Anstaett) Dykstra, June 2013

Incredible brands I have had the pleasure to work with.

NASCAR.png
Battery_Tender_Logo.png
Costa.png
Caboodles_Logo.png
Berkley_Logo.png
Abu_Garcia_Logo.png
PENN_Logo.png
Shakespeare_Logo.png
Ugly_Stik_Logo.png
Fenwick_Logo.png
Hardy_Logo.png

My advanced digital expertise.

Digital Design

UX, Web, Social Media, Email

AI Fluency

AI Assisted Workflow

Human-Centered Design

Firefly, Claude, Nano Banana

Digital Retail Shelf

Amazon & Walmart Brand Store

Bass Pro Landing Page

Academy Landing Page

Adobe CC

PS, AI, AE, ID, Express 

Backed by the industry.

Darcy is able to tackle a myriad of digital design projects, from web pages to e-newsletters to advertising and Amazon A+ content. She was also able to take small fun projects for social and turn them into something special. She is always conscientious in her work, which is extremely important in design.

Marc K. 

VP, Marketing Communications, Pure Fishing

Darcy brings solid experience, technical expertise and the ability to work effectively producing digital assets in a complex business with multiple channels and consumer touchpoints. She has a natural designer eye along with great technical skills and is able to work quickly to produce the right asset solutions.

John T.

Former VP DTC, Costa Sunglasses

Darcy is a strong business partner. She partnered with Consumer Care while planning and executing digital marketing ini-tiatives. Darcy communicated plans and was receptive to feedback to ensure alignment across the business. She is a thoughtful coworker, with a warm and welcoming personality. 

Heather B.

Former Director, Customer Care, Costa Sunglasses

Darcy Dykstra

Senior Digital Graphic Design Manager & Creative Strategist

Let's Chat!
  • LI_Icon_Updated
  • IG_Icon_Updated

Copyright ® 2026 Darcy Dykstra Senior Creative Design Leader

All copyrights and trademarks are owned by their respective companies.

bottom of page